The influencer marketing industry has traditionally lacked benchmarks. There has never been industry consensus around the best way to measure, with widely differing approaches and methodologies in play. Every influencer collaboration is different, and as PepsiCo’s Westley explains: “Influencer marketing…
Brand Purpose Best Practice Guide To me, brands that get this right have accomplished 50 percent of the brand transformation task. Image: Ben Osborne How would you define a ‘consumer-led brand’? Does this mean aligning with consumer values, focusing on…
Understanding which structure will serve you best comes down to the following business questions: Does your account structure support your business goals? Do you trust your conversion tracking? How well does your creative match your target persona? Are you falling…
Snap x Cameo Advertiser Program Pinterest debuts TV Studio. The Pinterest TV Studio app allows creators to go live on Pinterest TV and use multiple devices for different camera angles. Currently, the app’s live-streaming tools are available to a limited…
Of course, this sort of research still needs a custodian, and research teams sound a note of caution in the survey, with a majority worrying that ‘democratizing research will result in misleading or faulty research’. However, the sentiment is the…
MobiusX is our powerful AI-enabled eCommerce activation tool that uses product data as the foundation on which your media, bid, and feed strategies are optimized across campaigns for maximum profitability. MobiusX continually evolves to sell more of your product, faster,…
Pham is a global authority on productivity, speaking at conferences, teaching courses, and hosting a top podcast. I had a revelation after reading the book: Happy people are productive people. At the beginning of the business, I focused primarily on,…
Crowdfire is a great free social media management tool if curation (and redistribution of your own content) are part of your content marketing strategy. Best free social media management tools in 2022 Buffer Friends+Me Later CoSchedule Hootsuite Crowdfire Tailwind Buffer:…
– Carly Fipps, Programmatic Senior Specialist at Tinuiti “With millions of ad-supported listeners world-wide and robust targeting capabilities, it is a fantastic way to get in front of a desired audience. Its continued user growth and investment in its ad…