This article is an edited excerpt from Econsultancy’s Influencer Marketing Best Practice Guide, available to subscribers now and including the following chapters: However, as influencer marketing matures, the experts confirm that brands are paying less attention to follower count. They…
I’m happy to share more details and answer any further questions you have—when’s the best time to reach you? Or feel free to stick with email correspondence if that’s easier. Subject line: In response to your inquiry Based on the…
To be sure, an effective paid search account needs automation. Automated bid strategies adjust on the fly. Responsive Search Ads work best when Google tests all combinations. Advertisers who embrace automation have a better chance to succeed. I work for…
That was in late 2018. Fast forward to 2022, and Moret’s deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods. The last couple of years has been like a free MBA. I’ve learned from…
What worked in the past is probably not going to work again because those capabilities are not available anymore. In fact, if you try to mimic the past you’re more likely to harm your campaigns than help them. The reason…
The areas you’ll want to focus on include: Search and Browse In-Grid Placements Criteria Top factors considered include the advertised item’s contextual relevance, historical performance, and how well it aligns with the customer’s search intent. This change can also…
Google’s mission statement. Friendly faculty. The Clikk gets clever here with its signup copy. It reads: Aside from lots of engaging but not distracting movement (a website design trend), we see approachable copywriting throughout Stryve’s site. In one section, it…
Albums released in June 1972, for example, include: Celebrate 50th anniversaries. For the mathematically challenged, anything that occurred in June 1972 will celebrate 50 years of existence in June 2022. Flag Day has its origin in the American Revolution. Find…
Check My Links. Broken links and redirects hurt usability and send bad signals to Google. Thus regularly checking all links is critical. Multiple tools can analyze (and fix) on-page links for any page. Lighthouse is part of Chrome’s “Tools for…