Internal links also make up your website’s architecture. If you think of your website like a pyramid, with your homepage at the top, your internal linking profile forms the structure of that pyramid. That means longer page sessions and more…
The metaverse allows digital representations of individuals, known as avatars, to communicate in various settings, including virtual reality headsets, augmented reality glasses, smartphone apps, and other devices. According to Statista, the global metaverse market was worth .85 billion in 2021…
Additionally, he said, “these pages have been through hundreds of design iterations so that we know that in a split second it gives our target audience exactly what they need to go further.” Despite many business owners believing that the…
Streaming is a highly investable channel for performance marketers. Brands are moving from just testing out the medium to putting significant budgets into streaming ads. Nearly 80% of marketers recognize video (including TV, digital video, social video, and OTT video)…
Quick halftime break. Here, have some orange slices 🍊 and water 💧 If you go with a daily budget, it’s best to start with something like – a day. If you set it too low, your ad may not compete…
Snap debuts AR Creation Suite. Snap continues to evolve augmented reality shopping by launching a suite of new offerings for both on and off Snapchat. Snap’s 3D Asset Manager is a web content management platform that makes it easy for…
A sea change is underway and consumers are looking to retailers for information and guidance. Compact by Design is one of its certifications, which identifies products with a more efficient design, removing excess air and water. All of which means…
Bounce rate is the percentage of visitors who land on a page and immediately leave. A high bounce rate could indicate problems with the page or a misleading ad. It could also mean the page quickly solved a visitor’s need.…
The entire audio of this latest conversation is embedded below. The transcript is edited for clarity and length. I first heard of EOS a year or so ago. I told myself, “I’m not doing EOS. I know how to do…