“There are very few clearly targeted ads with location or demographic tailoring in these spaces, and if advertisers could apply more learnings from performance marketing to target the right users with the right creative on these growing channels, they’d likely…
Keywords in the title tags are, by far, the most important, followed by H2s and URL. Ever wonder what the s stands for in https (as opposed to just plain old http)? Well it stands for secure. And the way…
The new Google tag has prompted many questions. Search Engine Land interviewed Google’s ads measurement products director, Christophe Combette, about the changes, asking in part whether the tag syncs with Google Tag Manager. Combette responded that it did, saying sites…
That is what makes our organization great. So thank you for always having your sleeves rolled up. Now it’s time to put your feet up and relax! Have a great weekend everyone! And if you’re looking for more customer email…
There’s nothing wrong with doing gimmicks once in a while, but I think there’s something to be said about good, consistent brand building over time. If supporting a political movement is important for revenue, it should be part of the…
What is an Amazon Lightning Deal? — Tess Reynolds, Senior Manager, Marketplaces at Tinuiti Hot tip: Best-selling products that offer a high discount tend to perform better and may get a better time slot during optimal shopping hours. While many…
Image credit: Black Salmon/Shutterstock Granted, you could argue that numerous publications accomplished this for Nike by linking Nikeland to the metaverse, but in my view, Nike’s decision to present the experience in this way shows a commitment to making Nikeland…
The image at left is an animated GIF. It appears on Memobottle, a Shopify-powered seller of reusable bottles. Why Animated GIFs? Animated GIFs provide unique content to a page, helpful for search engine optimization. Animated GIFs convey simple information quickly…
When you are first starting out, it’s vital that your company finds ways to stand out from other companies with similar products and services. A good business mission statement can help your company build trust with customers and create a…
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Image…
Stay tuned! Soon, you’ll be able to use your existing Google tag installation when creating new Google products, accounts, conversion actions – no extra code needed. Plus, more updates to come, including for those using Google Tag Manager. Our recommendations…
— A July 2022 report from McKinsey & Company addressed the evolution of retail banking from traditional branches to digital alternatives. The report, titled “Best of both worlds: Balancing digital and physical channels in retail banking,” is based on two…