DTC and CPG brands and retailers should treat essential and non-essential products differently, perhaps raising prices to match expenses in the former and finding alternative ways to combat inflation in the latter. Not long ago, a supermarket sold a four-pack…
Get the free Google Sheet template here. Clearly, headlines are not the only components for RSAs. Conduct a similar practice of theme generation and content writing for descriptions and add them to your headline templates to create an entirely cohesive…
FastSpring is a full-service ecommerce platform to sell SaaS, licensed software, and digital goods. FastSpring delivers seamless, branded, and localized checkout experiences directly from your website with custom language, pricing, currency, and preferred payment methods. Sell subscriptions worldwide with easy-to-use…
Want to learn more about how our Paid Social team uses TikTok, Instagram, and more to help our clients reach their goals? Reach out today to chat with an expert! However, while many advertisers are actively using Stories despite the…
[For more information on how to start selling on Amazon, check out our how-to guide.] On Prime Day, some deals last the entire event, while lightning deals encourage consumers to act quickly. Advertisers also have the opportunity to utilize coupons,…
For each social profile, fill out every field possible. The more information you provide, the more online visibility you’ll get. LinkedIn company pages are quite thorough, while Instagram bios are short and creative. I know, I know—everyone and theirhas a…
The identity of board members or committees responsible for oversight of climate-related risks would have to be disclosed, along with a description of the members’ expertise in such matters. Nonetheless, sustainability organizations praised the SEC announcement. The American Sustainable Business…
Dear [first name] Customer: For sure, thank you for providing such great service! “Thank you for your purchase! If you enjoyed your shopping experience, tell us (and others) about it!” “Positive feedback from not just customers, but also the partners…
Those contracted agencies do everything from manufacturing to chemical work to web and app development. The pandemic was great for us because more people were at home. Many built pools and spent time in their backyards. So our direct-to-consumer sales…
Mars’ approach to doing this is evolving, as it moves away from selling products to retailers towards thinking about how to serve experiences, helpful content, digital tools, services and products. For a major FMCG company like Mars, the pandemic presented…
TikTok LIVE is pretty much what you’d expect—it’s TikTok’s way of doing live video, just like how we have Facebook Live, Instagram Live, and YouTube Live. According to the platform, TikTok LIVE is a way for users and creators to…
Posts tagged with #PUMAvault share older products and content. Videos on TikTok tagged with #PUMAfootball have accumulated 159 million views, mainly featuring prominent football (soccer) players using Puma’s footwear. Another hashtag, #PUMAvault, connects with older products, content, and company info.…