10 Do-it-yourself SEO Tips to Save Money

But keyword research is not just for SEO. Knowing how consumers search for their wants and needs uncovers competitors (that rank for those keywords) and generates ideas for new or improved products. Google Analytics and Search Console are critical for…

How to Use SUMIF, SUMIFS in Google Sheets

The next two pairs of criterion range and criterion create a date range. Daily Traffic column A holds the dates. The criterion “>=2022-01-01” specifies that the date is greater than or equal to January 1, 2022. Using sample data, let’s…

13 New Ecommerce Books for Spring 2022

Emotion By Design The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules by Mike Stevens New Ecommerce Books See, Solve, Scale – The Metaverse Handbook: Innovating for the Internet’s Next Tectonic Shift…

Are Google Ads SKAGs Effective in 2022?

To implement a SKAG, start with a root keyphrase containing one to three words. An example could be “mens running shoes.” He said in a June 2021 YouTube video titled “Is This the Return of SKAGs?,” “I’ve bashed the daylights…

The Best Navigation for Ecommerce Sites

These questions happen instantaneously. You’ve likely visited websites that aren’t clear about question one and then closed that tab and moved on. Once our brain confirms valuable information, we make a micro-decision of whether to move to the next step.…