Cut and dry Cart abandonment Table of contents Controversial (just be careful with this one) Email subject line best practices Conversational Test your subject lines. Write 3-5 subject lines for every email and then choose the best—or use A/B testing…
An increase in productivity could result from automation, marketing optimization, hiring remote workers, or using a third-party fulfillment service to position products nearer to customers. Adjust the business model. Not all ecommerce or retail business models are equal in the…
Source Tinuiti has all the expertise, tech and relationships in place to create the right media mix that maximizes performance across Walmart’s digital properties. With a goal of becoming “one of the top ten advertising platforms in the US,” Walmart…
Our entire audio conversation is embedded below. The transcript is edited for clarity and length. We did it for a couple of reasons. One was for exposure. Kickstarter is very public. The other was to receive feedback — good and…
Social media continues to influence buying behaviour. According to 2021 research from Bazaarvoice, 23% of UK shoppers use social media to discover and purchase new products. At the same time, 40% of shoppers say they won’t make a purchase if…
One statement that says it all More funny copy/paste Instagram bio ideas List your ingredients Short lists Encourage user-generated content Instagram is one of the most popular social media platforms for fashion, lifestyle, and mom bloggers, but cute bios aren’t…
By using audiences to target budget towards specific groups of people, you also control the messaging. Taking the time to analyze whether a group of people uses one variant of a word or another (e.g., “marketing tools” vs “marketing software”)…
Here are three lessons from the trenches. In short, success in ecommerce comes after hard work. My college degree is English. From there I’ve gained years of experience in business and online selling. A passion for growth, for the unattainable…
— Vidhya Srinivasan, VP/GM Buying, Analytics and Measurement, Google Ads But for those reading who haven’t yet added GA4 to their website, the time to do so is now. (And yes…Tinuiti can help!) — Tom Clinton, Director of Engineering &…
Go to this website. 10 website & graphic design trends to follow in 2022 Did you know that 75% of people admit to judging a business’s credibility based on its website design? Or that 94% of a website visitor’s first…
It’s hard to be a successful brand in any year, but 2022 has had the added baggage of a Covid peak and a global supply chain that is still bent and twisted from the past 24 months. But I think…
Publishers—including Hulu, Peacock, Apple+, Disney+, Netflix, and Tubi, among many others—are streaming providers who offer an on-demand online entertainment source for TV shows, movies, and other streaming media (ie. streaming audio ads), and create their own original content. Viewers are…