What is Target ROAS? Who should use it How to set your tROAS What is Target ROAS? In this scenario, you may be better off with Max Conversions or Target CPA bidding. Driving leads to a sales team, no matter…
According to the Census Bureau of the U.S. Department of Commerce, retail ecommerce sales in the U.S. grew in Q4 2021 (PDF), increasing by 1.7% from Q3 2021 to a seasonally adjusted 8.5 billion. In Q4 2021, the ecommerce share…
We also saw more “non-designers” become a part of the design process. Among professional teams and organisations on Figma, the ratio of non-designers to designers grew by 25%. And today, more than two-thirds of people who use Figma identify as…
Hosted by Influencer Intelligence’s Sarah Penny and Econsultancy’s Rose Keen, this webinar will cover: Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites…
In this post, I’ll discuss Twitter. — Twitter Content for Ecommerce — Polls on Twitter can promote products, even in a lighthearted manner. This poll from Wendy’s asks, “How do you eat our hot and crispy fries?” Promo codes and…
— 5 Content Marketing Ideas for March 2022 Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in February 2022. Articles from early in…
Another example of this is Under Armour, which as Wilson Barrett explained, digs into data to segment and reward its most loyal customers. “They have a thousand ‘athletes’ who they send products to, and they get real time feedback within…
Hence the SaaS manager was willing to stop servicing 20 of a company’s best customers because that decision matched her perception of the business’s identity. But the Diderot Effect implies that we should pause to understand what motivates those decisions.…
Fast forward to 2022 and Lori Wall Beds is an eight-figure direct-to-consumer business. Marquardt and his brother Kyle jointly own and operate it. Bandholz: Has your manufacturer been able to keep up? Increasingly, however, we have team members doing a…
Of course, you shouldn’t rely on a bot alone to write your intros. But you can use tools like the one above concurrently with our tips on how to write an irresistible introduction to come up with something great. Adding…
The ability to deliver, “provides an understanding of the ability to report accurate campaign impressions and reach by capturing viewership everywhere inventory is distributed across linear, streaming, digital, Video on Demand, Over The Air (yes! Millions still use those bunny…
To achieve the right balance, brands need to be transparent on how they’re using data and build a foundation of trust so their customers understand how and why they share their data – which is ultimately to enhance their experience…