Even the most intelligent and experienced marketers make mistakes from time to time. We’ve seen this with some noticeable mistakes made by well-known brands with huge budgets. Remember the controversial Pepsi commercial featuring Kendall Jenner that was pulled after negative…
Price: You can process about 10,000 pageviews and 1000 recordings each month for free with Inspectlet’s free plan. The free plan also includes Inspectlet’s newly launched A/B testing functionality but you can only test with a 1000 visitors in this…
The bottom line is: personalization drives business growth. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Gamifying personalized marketing…
Great examples of such personalization come from the e-commerce champions Flipkart and Amazon. They display products on the basis of your previous orders, or on the basis of what users with interests similar to yours, have ordered later. Just because…
The IAPP Westin Research Center compiled the below list of proposed and enacted comprehensive privacy bills from across the country to aid business efforts to stay abreast of the changing state-privacy landscape. Maine’s privacy law was signed on June 6,…
First things first, having a streamlined layout for your email templates will drive click-throughs and conversions. Incremental A/B testing will help you find the optimal template for your brand; however, there are some tried-and-true elements to include in a good…