Here’s a telling statement from the team: Also, Safari (Webkit) states public skepticism, especially around the 64-bit impression metadata. So let’s start there… Interesting times ahead… I really hope this article helps you get clarity on where privacy laws and…
In ecommerce, email is an incredibly important tool used for a number of things from receipts and transactional messages to reminders of items left in a shopping cart. You can use marketing emails to promote new content and promotions to…
Next, though, I need to set my Membership duration or the length of time between 1 and 540 days (30 days being the default and definitely a good place to start) that I want my site visitors to remain collected…
You can simply check your Convert reports with these dimensions to see just how many new vs. returning users you have today against browser traffic and check the changes between the volumes of each over the last period (up to…
Take a free trial of our A/B testing software, if you’d like to see how a privacy conscious tool runs. We (just like the ePrivacy Regulations) are convinced A/B testing is a positive method that can help validate businesses’ efforts…
Here’s an example of a well-designed invoice taken from a template at Freshbooks. Push one simple email with a catchy headline to let subscribers know that their wishlist items are in stock. Alternatively, use scarcity to do a subscriber-wide push…
The purpose of your optimization program is to drive growth and achieve other business goals. Now that your entire team and business has adopted an optimization first mindset, it is time to create an optimization process for experimentation program. What…
This means your experimentation service provider’s servers that host this content must be close to your users. Because we may relay data between your website and our servers and the integrations you use. For example, when a user completes a…
Not just that, if you run multiple experiments across your website, you’ll invariably experience test interference and your results can get skewed. Visitor behavioral data is a broad term and encompasses different data points for different businesses. But mostly it’s…
This is your store and an essential component of your organic traffic. As such, it should include a detailed catalog of all of your products and should be laid out in order to provide a simple, easy to use experience…
Defendant: Planet49 GmbH Nowadays, one might hide behind the strictly necessary’ cookie exemption. I even heard someone say “but our legal team said we can place the Google Analytics cookie without consent”. I was also in that camp until I…
Assuming current privacy trends hold, we can be almost certain about a few things. Shortly, the use of third-party cookies will be limited, and users will have more control over their data. Most apps don’t collect data at all. Considering…