This is key to reaching the right audience, with the right message at the right time. Personalization improves customer experience and strengthens brand loyalty. We also work with our clients to design and deploy marketing initiatives to motivate customers to…
Every year, Ashley Friedlein picks out the digital and marketing trends and developments which he believes will shape the industry and digital/marketing planning and thinking in the year ahead. Without knowing what was in store for 2020, Friedlein set out…
Re-engagement, or Win-Back, Emails are sent when a customer has not purchased from your business in quite some time. These emails usually include some sort of incentive—like a small percent off—to encourage customers to purchase from you again. Whether the…
Please describe your job: What do you do? I have also been really impressed by initiatives from Macmillan Cancer Support. In response to the pandemic, Macmillan used our technology to quickly create a Coronavirus hub for people living with cancer…
Cash-strapped businesses have relied more on organic search optimisation for visibility as advertising budgets have been pulled, which has lent a new prominence to the role and skills of the SEO. Add to that the announcement and impending rollout of…
According to our research, content orchestration includes the following benefits: With these productivity wins agencies that think in terms of content orchestration are able to protect their margins while remaining competitive on price. Say hello to the content spaghetti dragon…
One example of this comes from Aldo, who is reportedly set to trial a ‘save for later’ option in its physical stores. Speaking at Econsultancy Live recently, Aldo’s SD of Omnichannel experience, Gregoire Baret, explained how the feature will enable…
Please describe your job: What do you do? Although we were prepared with the logistics of working from home, we were hugely aware that transitioning away from the office was going to be a big strain on the mental wellbeing…
However, the phasing out of third-party tracking cookies – which is the result of a mixture of browser-side cookie blocking, new legislation on data privacy, and evolving consumer attitudes – is just one part of a broader shift in attitudes…
Brands like Ben and Jerry’s acted on their brand purpose, using their platform to educate their followers on the Black Lives Matter movement. Trend #4: Do I know you? Tying engagement to identity gives advanced marketers new momentum The resurgence…
“We’ve also seen that customers have different comfort levels and preferences when it comes to how they receive goods that they purchase online, so expect omnichannel fulfilment options, such as ship from store, curb-side pickup and Buy Online and Pick…
The growth of connected TV advertising has been one of the great success stories of 2020, with a number of our experts expecting this trend to continue into 2021. The Trade Desk’s Philippa Snare notes, Jean-Christophe Conti, CEO at VIOOH,…