The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result. US shopping app downloads…
Here’s an outline of those limitations from Facebook: As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses…
To give you more control and better reach, we’re bringing the best of broad match modifier into phrase match. As a result, phrase match will expand to cover additional broad match modifier traffic, while continuing to respect word order when…
You’ll often have heard business leaders talk about being ‘customer-centric’, or ‘customer-first’ – but it isn’t possible to do that if you can’t even keep track of who your customers are. If your business is growing and you want to…
Of course, some people simply do prefer the physical experience of browsing on real shelves – as well as the social aspect of shopping with friends or family (when mixing is allowed). Ultimately, physical retail stores will always be in…
I’m a managing partner at Space & Time, an independent media agency with offices across the UK and capabilities that span four key areas: media, technology, creative and training. Combined, we believe these pillars work together to deliver both an…
As a result of the IOS 14 changes, advertisers will experience reporting latency which will make it harder for brands and marketers who adjust and/or report on Facebook conversion stats in real-time (within the first 24 hours for web campaigns).…
AMC aims to help advertisers overcome that challenge by offering analytics beyond what traditional reports can provide. Advertisers can generate aggregated reports based on both their own data sets and their Amazon Advertising campaign events. In other words, AMC gives…
Introduced on Apple’s Safari in 2017, Intelligent Tracking Protection (ITP) prevents the ability to track individuals by blocking third-party cookies, fingerprinting, and more. Here’s a closer look at how ITP works and the impact it will have on advertisers in…
Now that you have a better understanding of how discounts impact your specific audience, you’ll be in much better shape to plan for your campaigns to boost sales and customer engagement. All it takes is a little math and a…
Accuracy. One open secret of first-party and third-party data is that it’s not always that accurate. We’ve all experienced times where we accidentally visit a product, or mistakenly click an ad, only to be bombarded by emails, banner ads, and…
What lies on the horizon for healthcare in 2021? While healthcare professionals (HCPs) and patients alike have been willing to adopt health tech during the Covid-19 pandemic out of necessity, whether this pace of transformation will continue beyond the pandemic…