Month April 2021

April 2021 Top 10: Our Most Popular Posts

— 5 Content Marketing Ideas for May 2021 In “SEO for Google Shopping,” I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with “scraping.” But I didn’t…

Building a Digital Culture Webinar

May 26th 2021 | 2pm BST | 9am EST This webinar draws on the findings of Econsultancy’s brand new Building a Digital Culture Best Practice Guide, focusing on practical ways that marketers and leaders can amplify and support the behaviours and approaches…

The Increasing Complexity of Product Returns

FedEx will send the aggregated shipments to one of Happy Returns’ two regional processing hubs, which accept, sort, and process co-mingled returns. Incisiv, a consulting firm, surveyed roughly 100 retailers and 2,500 U.S. consumers. The ensuing report, “2021 State of…

Ecommerce Trends Webinar

This webinar will examine: Brands that traditionally resisted ecommerce have embraced it while others have accelerated their ecommerce programmes. This webinar draws on key trends and insights from Econsultancy’s soon to be published Ecommerce Trends report and Third-party Marketplaces Best Practice Guide…