Month April 2021

What if 80,000 Brick-and-mortar Stores Closed?

In fiscal year 2020, Walmart’s revenue and operating income grew by billion and billion, respectively. The company grew, despite having slightly fewer stores. Instead, retail companies have kept in-store and ecommerce revenues on separate financial statements. They have not integrated…

Four brand extension strategy examples

However, Panera Grocery is a particularly good example of brand extension, not only because it highlights how to capitalise on shifting consumer demand, but also how a brand can successfully pivot into a different category without deviating from what customers…

What is Twitch Affiliate?

Most Twitch Affiliates start with one custom Emote. Unlocking more Emotes depends on the number of subscriber points a given channel earns. Twitch calculates this by taking into consideration 1) the number of subscribers and 2) which tier each subscriber…

Product Page Headlines Drive Conversions

Sharethrough is a free headline analyzer tool. Fitbit also misses the mark by assuming potential users understand medical terminology. Instead of simply stating that the watch tracks one’s heart rate and oxygen saturation, the description uses “ECG” and “SpO2.” The…