Month May 2021

Pinterest Ads: The Complete Guide for 2021

Brands can use Promoted Pins to: ATC vs. Checkout Conversion These Shoppable Pins can also help you capture customers who saw your product—or a similar product—elsewhere, thanks to enhancements to Pinterest’s Lens camera. “Pinterest continues to grow from both a…

Can Pantone Colors Drive Online Sales?

These mobile apps use tokenization, which encrypts credit card info and replaces it with a randomly generated number. Tokenized platforms are more secure than traditional payment methods and thus appeal to knowledgeable consumers. 3 Trends to Drive Sales Pantone’s color…

Consumers Want Visibility into What They Buy

Food. Consumers have growing concerns about the health, safety, and freshness of the foods they eat, including the use of harmful ingredients and pesticides. Consumers want to understand and substantiate terms such as organic, free trade, cruelty-free, and free-range. They…