The first big step towards inclusivity, Ward says, is changing our attitude towards those with disabilities. According to research, a whopping 60% underestimate the number of disabled people living in society. As a result, brands and individuals are less likely…
Sustainability is an important topic in retail and ecommerce. Consider, as an example, the growth of sustainable shipping or businesses making environmental promises to their customers. For some businesses, D-Day content could be a historical account, commemorating the event or…
Sometimes, you’re in a rut and you can’t do any more digging into comments and social threads or thinking out loud. This doesn’t mean you’re at a loss. You just need to use a tool to give you some ideas.…
Ads and extensions. The final category of recommendations, “Ads and extensions,” has just two components. The first is optimized ad rotation, which most campaigns should use anyway. With this option, Google will show ads that it expects to receive more…
To this end, Pinduoduo includes games on its platform. It offers team discounts when shoppers can gather a group of friends to purchase products collectively. It provides access to key products such as fresh produce. Like a social media feed,…
CDPs connect to every channel that collects first-party data, then integrates that data into one platform. Flexibility: Does your CDP integrate with your internal and external platforms that source customer data? Does your CDP enable you to quickly build new…