All posts by Contributor

Tripadvisor and CitizenM on making subscriptions work for travel

When the Covid-19 crisis hit the travel industry, ideas for innovative revenue models were put on hold in favour of simply surviving. But as the impact of the crisis has eased and businesses have once

Shopify Announces Online Store 2.0, More

“We have always said we want to create more opportunities for our developers and our partners than we take for ourselves,” said Shopify President Harley Finkelstein about 57 minutes into the live event. “The opportunities

How the YouTube Algorithm Works in 2021

Since its launch in 2005, YouTube has become more than just a platform for users to upload, share, and watch videos. It’s now the second-largest search engine in the world—and a valuable tool for brands

The best social stories and campaigns from June 2021

JD Sports has teamed up with Love Island to become the official activewear provider for this year’s contestants. To promote its products and the show itself, the brand will be releasing a variety of social

June 2021 Top 10: Our Most Popular Posts

Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection” and “Hide My Email,’ will

How SLING TV’s Unique Ad Format Satisfies Brands and Viewers in a Privacy-First World

We are one of the leading Connected TV providers in the space and offer premium content to all of our subscribers looking to watch the channels they know and love. We’ve grown our footprint immensely

Book Excerpt: ‘The Digital Seeker’

I’ve known Julie for many years, and in that time, she has made many stops on her career journey to fix apparel and fashion digital shopping — growing up at Nordstrom; then at Urban Outfitters,

Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption

That’s why in 2019, as Graf shared, Alibaba’s Double Eleven event generated 40 billion euros within 24 hours, which equals 500,000 euros per second. The first billion alone was made in the first 60 seconds

Amazon Prime Day 2021 Trends to Know

Sponsored Brands Video was a big part of Prime Day success for many advertisers, with brands investing 25% of total Sponsored Brands spend in the video format during this year’s sales event. Advertisers Ramped Up