For example, Cainiao Smart Logistics Network Limited, an Alibaba subsidiary, uses its close integration with Chinese customs officials to clear orders for international shipping in an hour or less. The further AliExpress, Tmall, and other Chinese ecommerce businesses expand, the…
He highlights how these behaviours are rooted in more than just standard consumerism. StockX consumers, he says, “seek out products for their significance, and for the fact that owning and probably wearing those products indicates a certain belonging or adherence…
With the increased complexity of Facebook advertising, it’s easy to become frustrated and jaded. However, you may find that it is a great opportunity for you and your business to stay ahead of the competition. 96% have chosen to do so. Learn…
Much like McNamara, in a world full of such ever-changing conditions, the marketers who not only survive but thrive are those who proactively prepare for the unexpected with the optimal mix of technologies and partnerships to deal with whatever nature…
Google Ads interface includes a column for “Budget.” Hovering over the budget amount in each campaign generates the option to view the new report. The example below is a budget report for a campaign with an average daily budget of…
Editor’s Note: This post was originally published by Greg Swan in April 2020 and has been updated for freshness, accuracy, and comprehensiveness. In short, Facebook called on brands to create high-interest content that followers would feel compelled to actually engage…
Johnson: I started in sports. I worked for the New York Yankees for four years. There are many parallels between professional athletes and the business and entrepreneurial world. Many qualities that make a major leaguer also make an elite CEO.…
Ogilvy vice-chair Rory Sutherland will tackle perhaps the biggest marketing question posed by the acceleration of ecommerce – how to build a brand online and off? In this talk he’ll be asking what the pandemic has changed for brands trying to…
Order processing includes picking the item(s), quality inspection, packaging and labeling, and dispatching. Managing inventory means receiving and recording the goods, monitoring stock levels, and otherwise organizing and accounting for it all. Failure to manage inventory means stock-outs, damaged goods,…