All posts by Contributor

TSB, Birchbox, and Grosvenor Group on what’s next for CX

“One of the things we have witnessed over this period, across all retailers, [is that] the experience has been elevated. Whether it’s delivery options, flexibility, payments, and inventing new ways to get a deeper relationship

Influencer Marketing 101, Part 1: What Is It?

Ecommerce merchants will often create campaigns using an aggregate of peer influencers and then apply filters such as geography, interest, network, number of prospects, and other variables. For ecommerce merchants, the practical considerations to using

The Magic of Fringe Sport? Improving Lives

I also had an employee steal six figures from me. It smacked us down and made me feel like an idiot. Before that, I’d looked at other people and said, “How stupid. You didn’t notice

Pinterest Ads: The Complete Guide for 2021

Brands can use Promoted Pins to: ATC vs. Checkout Conversion These Shoppable Pins can also help you capture customers who saw your product—or a similar product—elsewhere, thanks to enhancements to Pinterest’s Lens camera. “Pinterest continues

Anticipating Returning Search Behaviors: Organic and Paid Search Trends as the Pandemic Turns the Corner in the US

Will customers who purchased groceries online last year continue to do so in 2021?  Where should CPG brands be investing their ad dollars to meet the needs of consumers?  Can we expect to see a

Xeim’s Richard Robinson named in BIMA 100 as a digital leader

“Data, analytics, embracing ecommerce as though your job depended on it (which it now does), embracing the omnichannel and learning how to augment and upskill your knowledge, skills and mindset for life after lockdown are

WW’s Tony Miller on personalisation: “consumers want more than just a message that is based on some data”

Personalisation is at the heart of WW’s current strategy, underpinned by the ‘MyWW’ app, which Miller says “is designed to provide high quality experiences to individual audiences.” One of the features implemented is a question-based

Can Pantone Colors Drive Online Sales?

These mobile apps use tokenization, which encrypts credit card info and replaces it with a randomly generated number. Tokenized platforms are more secure than traditional payment methods and thus appeal to knowledgeable consumers. 3 Trends

Consumers Want Visibility into What They Buy

Food. Consumers have growing concerns about the health, safety, and freshness of the foods they eat, including the use of harmful ingredients and pesticides. Consumers want to understand and substantiate terms such as organic, free