Prive raises .7 million for configurable ecommerce subscription platform. Prive, an ecommerce subscriptions platform founded by ex-Uber product managers, has announced a .7 million capital raise to launch a subscriptions platform for D2C brands. Prive allows sellers to set up…
Although Google is expanding the search terms report to include high volume search queries with impressions but no clicks, there is a give-take here. Additionally, you can always rely on Google Trends to help you get a better feel of…
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The notion of a vehicle as a ‘digital wallet’ – meaning it has a wider and more integrated role in a person’s life – could also help to improve customer loyalty to car brands. Crucially, however, in-car transactions need to…
In the following article, we spoke with our Search experts to get their take on the recent announcement and what marketers should do to prepare. We will continue to monitor this announcement and provide our readers with any relevant next…
Consumer behaviour and expectations have changed after a year of online shopping, contactless payment, and food and grocery delivery. People have grown accustomed to a different world of retail, and won’t be breaking these new habits anytime soon. More often…
An effective influencer pitch consists of two primary components. Everyone accepts. If all influencers accept, or nearly all, narrow the candidates by audience size and niche. If all targets are appropriate, reduce the offer, perhaps by lessening the value of…
If you’re not comfortable choosing your own schema and implementing the code yourself, don’t hesitate to work with a seasoned SEO strategist or web developer to get schema markup implemented on your web pages. But if the cost of hiring…
“I don’t think it’s widely understood just HOW much traffic there is on Instacart today and how many non-brand queries and new customers there are out there to reach. Because of this, it’s hard to budget for full coverage, so…