All posts by Contributor

Artificial Intelligence: The Next Generation of Brand Management

For details of we use the information you provide to us when you register for this webinar, please see our privacy policy here: Join Nadim Sadek, Founder & CEO of ProQuo AI, Michel Guidi, International

Bridging the gap – online shopper expectations vs the experience that brands deliver

Register today to hear from  Zoundindustries, brand favorite that designs, develops, and markets branded earphones and speakers for Marshall, adidas and Urbanears share their learnings from in-store to online success. What breakthrough helped them improve

Form Nutrition Finds Opportunity in a Crowded Market

Bandholz: I’ve always been very conservative with my finances. Having a bit of cushion in the bank allows us to pursue (and turn down) opportunities. Changing the subject, do you have plans to sell to

SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect

You could actually come off as condescending Writing with only a search engine’s interests in mind results in “…a masterpiece by SEO writing standards and an absolute turd by regular writing standards.” readability ranks. But

CommerceCo Recap: SMS Marketing Fundamentals

“This list was barely 2,000 subscribers at this point, but I wanted to show you how incredibly effective SMS marketing is even when you are starting,” said West as he displayed results from five SMS

How the Twitter Algorithm Works in 2021

Twitter, having been created in 2006, is still one of the top social media platforms in the world. There are over 340 million active users on Twitter as of 2020, with over 500 million tweets sent

Who remembers networking? Why the future is collaborative learning online

That last point about ease of use in online retail is an important one. Though many of us missed face-to-face interaction during the pandemic, it’s clear that virtual solutions aren’t simply a pale imitation, and

Will Central Banks Replace Cryptocurrencies?

Last month, I explained why cryptocurrencies are not ready for mainstream retail. The reasons include rampant volatility, lack of regulation, and extraordinary risk. All are good for speculators but bad for ecommerce merchants. Aiming to

5 Steps to Keep Your Facebook Ads Working in iOS 14

To end on a more positive note, here’s a recap on what you can do to ensure success with the conversion objective despite iOS 14’s limitations: Let’s dive into each one. Facebook pixel itself has