Attribute-style product selection. Most dropdown menus on product pages are for sizes and colors of the same item. But each size of Monos luggage is a different product with (sometimes slightly) different features. Positioned near the top, the dropdown menu…
Last year, we explained how many retailers are looking into resale, as some, such as Levi’s, launched their own second-hand offerings, while traditional charity shops like Oxfam made the shift online. Now, with high-profile acquisitions, and technology companies tapping into…
Google has not yet announced *exactly* what will go away once FLoC is rolled out but it is safe to say that the third-party audiences would be replaced with cohorts. Image source First things first (pun intended), advertisers should focus…
And, with consumers becoming more protective over their data and regulations tightening, the pool of available data for ID-based personalisation is only going to shrink further. This will ultimately impact advertising performance. While success is often associated with growth, performance…
Negotiate rates with shippers. There is always room to negotiate on price, even for small volumes. Gain a clear understanding of how weight and size impact rates. Flat-rate shipping is an option that can save money — the same size…
Not only will this help you get a better idea of everything going on in your performance, but it will also make it easier to look back on historical reports. If you’re focusing on one set of PPC reporting metrics…
Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. One such idea is Google’s IP blindness proposal called Gnatcatcher (“Global Network Address Translation Combined with Audited and Trusted CDN or…
Top angle is often called the birds-eye-view. It isn’t always necessary, but it does provide more context for shoppers depending, again, on the product. Back angle is a key supporting shot in product photography, such as this example of the…
Bandholz: Changing direction, you’re bringing on some high-level leadership now. Walk me through that process of finding and hiring great talent. Then came burnout. I’m so passionate about the work we do at Foundr. It is so much fun compared…