— Karen Hopkins, Amazon Advertising Analyst & Consultant at Tinuiti Keep in mind that ads must be appropriate for all audiences. All Fire TV ad content must conform to Amazon’s Creative Acceptance guidelines. Amazon requires that advertisers review their…
As it relates to open rates by environment, global market share indicates that 35.2% of opens happen on a mobile device, although industries like B2B or older demographics/audiences may be less affected as they may skew toward other clients &…
Amazon closed its popular “Early Reviewer Program” in March. Click image to enlarge. Amazon’s review system is not broken. The company has tightened its review model over the past few years, making it much more difficult to manipulate. Even if…
Having this information builds on your company’s potential profitability, making the opportunity more vivid and perhaps driving up the selling price. “You are going to receive a higher offer from a buyer if the growth trend of your business and…
By the end of this read, you’ll have a better understanding of whether optimized targeting is something you’ll want to leave on or turn off for your Display, Discovery, or video strategy.In today’s post, we’re going to unlock the answers…
An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service teams. Both gain efficiencies from digital tools, resulting in happier customers that spend more money. If your B2B platform doesn’t facilitate internal functionalities, ask…
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So although you’re really proud of your brand and you’d like to have some additional messaging in the images, Google will disapprove them if you use them. 2013 and again in 2016 with visual Sitelink extensions. In September 2019, they announced Gallery Ads, but…
Elsewhere, Emarsys states that “emotional factors are central to people’s motivations for signing up [to subscriptions], as 32% of US consumers surveyed [in our research] admitted they signed up to the subscription because it feels nice to receive something every…