Contributor

Contributor

Will subscriptions be the next big thing in travel?

Will subscriptions be the next big thing in travel?

“We’re noticing a number of hotels who haven’t had too much negative impact on revenue generated month-on-month from their marketing campaigns, even despite a big drop off in transactions generated”, says Powell. “This is because the order value for any…

Measuring the success of online video

Measuring the success of online video

This briefing is taken from Econsultancy’s Online Video Best Practice Guide. But while video is impactful, and now much more accessible for even the smallest budgets, it demands a comprehensive strategy that delivers on a brand’s wider purpose and supports…