Google Discovery Ads appear on several Google properties (including the YouTube home feed, Gmail Promotions, the Google Discover feed) and can be used to reach potential new customers with relevant & rich content throughout a user’s purchasing journey. – Patrick…
Though Instacart’s primary focus is on grocery, they continue to add non-food selections for consumers across the marketplace. New and expanded partnerships include: Instacart’s scope and size offer brands an incredibly rich data set and a unique understanding of the…
In Google search performance across hundreds of Tinuiti retail advertisers active on Google and Amazon, we found meaningful dips in retail demand on election day and the immediate aftermath, followed by a quick rebound later in the election week. The…
(Psst…find out about more changes Google made in 2020.) Business Name Descriptions– 90 char limit, provide up to 5 descriptions What are Google Discovery Ads? Images Create your Discovery or Discovery Carousel ad by adding the required headlines, descriptions, and…
What are Instagram Reels? Elf Cosmetics’ first Reel amassed over 1 million views. Their ASMR-like, beauty-focused content worked as a natural continuation of their brand voice, and transferred seamlessly into the Reels format. Instagram recently released a new feature…
Amazon Stores give brands the ability to maintain their brand identity on the world’s largest online marketplace. All of those benefits alone are enough reason to invest in Amazon Stores. If you haven’t thought about investing in Amazon Stores, it’s…
Here’s a good example of urgent Facebook ad copy from M1 Finance: According to statistics cited by Qualtrics, reviews influenced the purchasing behavior of 93% of consumers. Businesses aren’t immune, either: 92% of B2B buyers admitted they were more likely…
It’s no secret that not all pages convert the same for all traffic. This tool provides the primary metrics of other calculators out there but also shows an “Executive Summary.” Want to share the results with someone else? But, hey,…
Overall, having a better context for how Facebook and Google Analytics track differently allows brands to better conceptualize how your marketing funnel works, and to take all last click data with a grain of salt. There are many options to…