21st Mar 2018 – Notice how the number of keyword suggestions is drastically reduced from hundreds to 19. What you must do is to filter the keyword suggestions by adding action-based or commercial terms. In this particular example, let’s try…
19th Mar 2018 – Some limits: It took us a while, in this busy CRO-tool landscape, to get good at what we do, and recognize what we have to offer. In the past, we’ve gotten estimates between ,500-,000 USD per…
17th Mar 2018 – This could mean an increased investments in insights tools that don’t require data collection. For tools that do, compliance issues will suddenly be a major decision criterion, which might also mean a tighter integration between marketing,…
15th Mar 2018 – This means AWD can detect the type and features of the device and use them to provide a superior user experience. Adaptive websites are also a little faster to load than responsive sites. But they may…
14th Mar 2018 – So if you buy something from me, and we have a relationship—just maybe, I have more of a right to email you, than I do someone who snagged a PDF. Here, it again comes down to…
13th Mar 2018 – Second of all: I get it now. The definition of what personal data is has expanded a bit under GDPR. Things like cookies, which in the past, only required “opt-out” consent—now require “opt-in.” IP addresses, zip…
13th Mar 2018 – 2. when a goal is triggered on the Shopify pages, the goal conversion is pushed into Convert Experiences, together with the experiment ID and variation ID previously stored in the user’s profile. The integration works in…
11th Mar 2018 – Here’s what the ICO (UK’s data regulatory body) recommends you confirm before you decide to process data…. As a marketer, this is the GDPR condition that makes me want to tear my hair out. While it…
11th Mar 2018 – They are won over not by how many automations you have running back-end but by the authenticity of your interactions. (i) Automations for segmentation/identification If a company’s stance towards automating processes – especially marketing processes –…