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CRO techniques require you to examine your website’s sales funnel to identify ways to improve the number of people who convert. The process first begins with you developing a hypothesis to test and a version of your website which matches…

Mobile technology continues to rapidly change how we experience and co-exist with society around us – with its evolution having a significant impact on how we perceive daily life. If you’re interested in finding out more about mobile consumers, why…

17th Jan 2017 – One of the biggest mistakes I see marketers making is failing to segment their users appropriately. Market segments are groups of leads, customers, and subscribers who share common characteristics. [Tweet “Get strategic, boost conversions by 750%.…

10th Jan 2017 – Be careful though with the promises these case studies make – if you swear you will bring +70% in revenue because your competitor claims he did (here is why you shouldn’t blindly trust the split testing…

Companies and businesses need to ensure they are consistently communicating with their audience in order to retain customer loyalty. Advertising alone just doesn’t cut it anymore. Customers expect more in order to be drawn into a business’ website. There are…

27th Dec 2016 – The heart of marketing and the art of sales are both a series of small decisions. Each decision either leads your audience towards or away from the end goal of a purchase. Leveraging Micro Conversions For…

[Tweet “Savvy conversions are about giving the customer what they want. Common #CRO myths debunked: “] Here are some of the most common myths – and the truth of the matter! Think of it like this. Let’s say for example,…

While the internet is full of post related to SEO strategies that can benefit your website, there are not many articles that explain how to fix SEO mistakes. Silly mistakes can be committed by anyone and if you don’t know…

As Rob-Jan De Jong says: “Vision is not an exclusive for those in top ranked positions.” This proves everyone and anyone can think and have a positive vision on which path he is heading to. Source: GroveHQ That’s how the business world…