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No, Google Ad extensions can only apply to Search ads. In today’s post, I’ll be referencing Search ads throughout as this is the only campaign type that will allow Google Ad extensions to show. This makes sense since most extensions…
Regardless of whether a website is a personal blog or a media outlet that employs paid journalists, if it is perceived as an authoritative site that can be trusted, and has an expert voice on the topic, a link from…
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Importantly, avoid having multiple outcomes on a single page. It adds noise and confusion. Take it a step further and recognize where visitors start their journey. Are most coming from social media? Organic search? Perhaps it’s from email campaigns, affiliate…
For instance, if you are selling beauty products, you could create a bundle that includes a few different items like shampoo, conditioner, and a hair mask. Average order value (AOV) is a metric that measures the average amount spent per…
However, Amazon still has negotiated rates with third-party carriers. The rates have gone up significantly, but it’s still much cheaper than what you or I would get to ship, say, five pallets somewhere. If those 1,000 items ship to us,…
From responding to the challenges of inflation to adapting to the new measurement landscape, key topics covered include: Discussing key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the key challenges and opportunities facing…
Social commerce is an exciting proposition that I feel can both deliver ‘full funnel’ but also elevate the fan/user experience. A great example of this is an activation by Ellesse, who recently launched their new catalogue via a livestreamed shoppable…