Contributor

Contributor

Sealing the Holes in your Marketing Bucket

Sealing the Holes in your Marketing Bucket

In a podcast hosted by Creative Thirst‘s Bobby Hewitt, he talked about ways to cover the holes in your bucket, or in this case, your website. He cites how persuasion, design, testing and data can help plug the holes on your website.…

The Business Model Canvas

The Business Model Canvas

“A business model is a specification describing how an organization fulfills its purpose”. As stated by Ivy Wigmore in her article; Recently in an article, we discussed the value proposition and its role in a business model canvas. We started…

Converting the Competition

Converting the Competition

For more about the webinar, you can watch it entirely here. The answers to the above questions usually lead to site optimization through A/B testing. But, his company offers a unique approach to this process that can bring about a…

Essentials of a Compelling Value Proposition

Essentials of a Compelling Value Proposition

Blog/Business Strategy 05th Oct 2015 – Value proposition is the # 1 thing that determines whether people will bother reading more about your product or hit the back button. Alex Osterwalder, author of Business Model Generation and co-founder of Strategyzer,…

Breaking News: Google Optimize Beta Confirmed

Breaking News: Google Optimize Beta Confirmed

Breaking News: Google Optimize Beta Confirmed – Convert.com Blog Google announced Google Optimize Beta at the Google Analytics Summit on July 9th, and we got the scoop with the first blog post. More information has come available when the Beta sign-up…