Contributor

07th Sep 2015 – Convert has covered a lot of strategies and tools for positively affecting your customers’ behavior and getting them through to the conversion you want. A/B testing goes a long way to refining some of these techniques…

There are many elements that make up a good online marketing campaign. And one of the most important aspects is the landing page. The landing page is the first step in communicating with each of your customers. If it fails,…

02nd Sep 2015 – On this post on Social Media Examiner,  Jim Belosic shows how PostPlanner split tested two different posts on Facebook to see which one garners more engagement. The first post had a headline that asked a question. Why…

[Tweet “.@Convert new features include Project Filtering & JQuery Library Configuration. #abtesting”] Filtering of projects and experiments –  to organize your project panel. Configuration of Convert to stop including the jQuery library – to improve the loading time of your…

The folks over at Invesp have given us this great infographic on understanding online shopping behavior. In any marketing, whether online or in the real world, it is always a good idea to get to know your customers. Aside from…

26th Aug 2015 – Since design is important for eCommerce conversions, where a minor change can add or subtract millions, let’s look at some ways to improve design. If your eCommerce site has been using a single design for a…

A recent webinar from Jamie Smith of iSpionage reflected the way Convert feels about learning how to benchmark with your enemy of competition. Keep them close so you know when they are doing well and why they are on such…

In this day and age, information is so readily available that it can be accessed in mere seconds by almost anyone. But in the business world, you have to be careful with the information that you are offering, as well…

Combine addresses by default on forms – Making customers type their addresses twice is as close to e-commerce suicide as you can get. Most customers have the same address for billing and shipping, so instead of giving them both fields, offer…