What is a good click-through rate in 2022 for… Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number…
“Thanks to solid preparation and teamwork on both the Search and DSP side, we smashed another company record with Tinuiti. We look forward to taking these learnings and doing it all over again in 2023.” [This post was authored by…
These include: Social media advertising is a type of social media marketing where you use paid media to promote your business on any of its many channels. This media comes in many formats and placements and supports a range of…
Pro Tip: Keep tabs on what you’re posting and when via a content calendar. These five marketing channels are here to stay. And if you’re not using them yet, you’re missing out on opportunities to make some serious cash. Our…
So how do you strike the perfect balance? You do a little math (or at least a little estimating). Dahl’s pet rocks were relatively small. But you’ve decided to market larger versions, so let’s look at the costs. You’ll lose…
This demand has led to the rise of BeReal – a new app that markets itself as the antithesis of Facebook and Instagram. Users are given a two-minute window to take two photos, from the front and rear camera, and…
Twice monthly I publish a rundown of new releases and collaborations from companies that offer services to online merchants. This installment includes updates on social commerce, fulfillment systems, cross-border selling, and managing sales on the go. Bazaarvoice launches Influenster app…
“On a personal level, with the teams that I lead and manage – if everyone had these three technical skills in abundance, then everything would accelerate significantly faster for the clients that we work with.” “So, for me the biggest…
The other thing to talk about is TikTok’s preference for new creators. TikTok rewards them with views. It’s common for a new creator on TikTok to get 100,000 views on a single video. That person will think, “This platform is…