‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of insightful, thought-provoking content, bringing together more than 40 expert speakers, brand leaders, and veteran consultants and analysts to debate, discuss and explore the most…
That is not a good customer experience. Likely, the company did not understand how multiple marketing channels interact. Competent measurement can help with that, too. Measuring the interaction of media, like Croke described, can reduce waste, identify opportunities, and manage…
Close the gap in accessibility application in marketing by focusing on making the three fundamentals of email campaigns – content, code and visuals – accessible to the entire audience. Setting a language attribute within your HTML is another step that…
Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. — Washington Post Geoffrey Fowler @washingtonpost Saturday Night…
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of…
Create dashboard reports within the Google interface to ensure you’re able to monitor for shifts in performance and CPA at the match type level. I always recommend including Cost, CPC and Cost-per-Conversion in those reports. This makes it easy for…
We also see that people are most likely to bounce when using a mobile device, reflective of our consistently less patient relationship with digital – one that relies heavily on instant gratification. Little surprise then that high mobile bounce rates…
Advertising on TikTok will presumably improve. In-feed ads are the best place to start and the most widely accessible at the moment. Connect Tik Tok to a Shopify store. Shopify’s partnership with TikTok is likely the first of many integrations…
“So I flew out to L.A., snuck into that building, and I saw every single Viner that lived there. There were probably 30 kids in the building with over a million followers each. I called my co-founder in Boston. I…
Data is king, and in the beauty industry it has proven its value by enabling brands to optimise across the value chain from formulas, products, and packaging through to marketing, merchandising and sales. If generating actionable insights to fuel your…
