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Is Marketing Just an Art?

That is not a good customer experience. Likely, the company did not understand how multiple marketing channels interact. Competent measurement can help with that, too. Measuring the interaction of media, like Croke described, can reduce waste, identify opportunities, and manage…

14 Brands on TikTok, for Inspiration

Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. — Washington Post Geoffrey Fowler @washingtonpost Saturday Night…

4 Ways to Drive Product Sales from TikTok

Advertising on TikTok will presumably improve. In-feed ads are the best place to start and the most widely accessible at the moment. Connect Tik Tok to a Shopify store. Shopify’s partnership with TikTok is likely the first of many integrations…