Until early 2020, Gattozzi was a professional ballet dancer. A back injury forced a career change and the launch of his business, which produces photos and videos for ecommerce companies. “We work with established and up-and-coming brands by understanding how…
To get the initial opt in, the survey found that “immediate value” topped the list among 35% of global respondents, whether in the form of discounts or loyalty rewards. Tied in second place at 25% for motivators to opt-in were…
In his Linkedin post, Google Ads specialist Benjamin Wenner writes that this could be the beginning of the end of keyword match types: There isn’t any action to take right now, but if you’re seeing more pressure from Google Ads…
During the event, TikTok introduced several updates to the TikTok Creator Marketplace (TTCM) that will enable brands to find creators more efficiently, activate creators at scale, and measure and optimize campaign performance. One of the main announcements included the introduction…
Keywords Everywhere is a handy extension to copy those related keywords. The premium version adds each query’s volume and cost per click (from Google Ads’ Keyword Planner). SEO Minion can also copy URLs from other sections, such as video carousels,…
This could be a dangerous tactic, of course, with over-the-top advertising potentially putting off consumers (more so than previous years). Black Friday spend is predicted to be subdued this year, as the cost of living crisis hits both consumers and…
But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic it deserves, there’s a good chance your internal linking strategy isn’t being handled as effectively as it could be. Topic clusters improve your site…
When you share content with your audience, be sure to give proper credit to the original creators and/or publishers. Not only is it the right thing to do, but it’s also a great way to earn links back from them.…
You may also be able to come up with some funny or compelling marketing copy by looking more closely at popular song lyrics. LikeThis card reads: “May your heart be full..and your inbox empty.”This someecard reads: “This holiday season, in…