How they work: Similar to other campaigns run by Google, you have a say in the ad assets you provide, like text and images, but when it comes to managing actual placements of your ads, the platform takes care of…
Despite lingering concerns over AI technology, Dahan says that the potential will eventually outweigh the risks. “We are seeing it with chatbots getting smarter and smarter every year, so who is to say a few years from now virtual influencers…
An example of a Shopify-like approach to in-store retailing is Leap Services. The company was founded in 2018 to help digital-first brands open physical stores, providing the real estate, fixtures, store manager, and other employees to get up and running.…
Part of the reason why Zillow is so compelling is that it’s easy to use—searching by city, map view, price, and more. The copy on Zillow’s website emphasizes this appeal by presenting the process of buying or renting a home…
Such tools and services enable smaller and emerging ecommerce vendors to afford robust recommender systems, avoiding the formation of machine learning teams to develop systems from scratch. Hybrid systems leverage multiple approaches with the final recommendation a combination of several…
In an increasingly privacy-conscious web, contextual ad targeting is clearly having a moment. “Google’s announcement of Topics has raised interest in contextual advertising, but it’s important to remember that Google Topics isn’t contextual-first, because it ultimately relies on behavioural data.…
I think as Cooler Screens steps forward, yes, it is a media opportunity and that media opportunity is going to span to not only more retailers, more kinds of retailers, more channels, and more areas of the store, but it’s…
Another way to differentiate your business from other ads on the SERP? Show a little personality. With no options for images or branding (image extensions don’t count), text ads give us little room for creativity, but it’s still doable. To…
More than half of all consumers in both countries prefer to shop for sustainable brands — 59% in the U.S. and 57% in the U.K. — but their reasons differ. Recent research reveals that consumers and merchants often differ on…