Category eCommerce

5 Tips for After-Christmas Promotions

5 Tips for After-Christmas Promotions

You might also contemplate customer segments and the channel they use the most to interact with your store. Could you create an offer for your text messaging list or Twitter followers? That approach could also shorten the sales period. You…

Ecommerce Product Releases: November 2, 2022

Ecommerce Product Releases: November 2, 2022

Signifyd – Fearless Payments Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Paying with Venmo Smart shopping app Karma launches Pay with Karma. Karma, the fintech app that helps shoppers scan coupons and get price drop notifications, has…

Getting data-driven marketing personalisation right

Getting data-driven marketing personalisation right

When it comes to motivations for unsubscribing, the research revealed several insights. Next to frequency, irrelevant content was the largest cause of unsubscribes with ~40% of respondents citing this concern. Consumers don’t care what’s on a brand’s marketing calendar. They…

The Black Art of Backlink Buying

The Black Art of Backlink Buying

I have thus far painted a fairly grim picture of buying backlinks because of the many email pitches I receive. But a colleague pointed out that it can make sense to buy links even when they include rel=”sponsored” and are not,…

Is Musk’s Twitter a Marketing Opportunity?

Is Musk’s Twitter a Marketing Opportunity?

Twitter is not Musk’s first social media investment. He was an early investor in Facebook, and his firm also put money into China-based social media companies YY Inc. (now Joyy) and Momo Inc. (now Hello Group). Differing Views Twitter’s second-quarter…