Category: eCommerce

And that’s a survey of over 2000 top marketers across many industries. The numbers are probably worse for the less successful ones. Desonance’s customer journey map highlighted that the company’s website was too hard to …

What do we mean by heavily leveraged? Successful brands like Fashion Nova are posting up to 30 times a day, 7 days a week. That’s about 10,000 pieces of content needed in a year. It …

Amazon achieved an access speed increase of 40 percent with its adaptive website design. Mobile users are also able to open ‘Amazon.com full site’ now instead of the responsive design that was previously available. As …

Slack is able to grow its user base with a smooth onboarding process and small details such as an engaging loading screen and cool emoji and GIF options for users. A mix of fun and …

Scarcity, the sixth of Dr. Robert B. Cialdini’s principles of persuasion, makes you suddenly find something to be more valuable and desirable, simply because it’s scarce (or you perceive it to be so). Before we …

Where are you? Digging deeper into Frustration, 4.1 shows that Telecom has the lowest frustration score for checkout pages, which shows maybe they are leading the way to creating a frictionless checkout. The data is …

If you keep thinking of closing, you will produce “you” centric content. Content that is about a topic your target market does not care about and written in a way that does not resonate with …

As well as the increased risk of human error in manual entry, the extra time spent is going to be eating away at more important factors too, like attending to your customers needs. Ian Linton …

It is customary to use an exit intent pop-up as a last-minute effort to convert. Target.com has 6 available navigation options on their mobile site menu: home icon, categories, deals, search bar, sign-in, and shopping …