Category: eCommerce

Interested in Account-based Marketing? Start Following these 7 ABM’ers Now

August 21, 2019 – This is the reason why Account Based Marketing (ABM) has been making waves. It looks at customers as faceless organizations It discounts the fact that people are at the heart of

Practical Hypothesis Building: The Way the Experts Do It

August 15, 2019 – What is a Hypothesis? An ounce of prevention is worth a pound of cure; a little more preparatory work up front significantly reduces later overhead. Why is a Hypothesis Critical to

Can You Use Brand Logos Without Express Consent? A Discussion For Account-Based Marketing Personalizations.

August 13, 2019 – When you decide to use a brand’s Intellectual Property assets such as its logo on your website as part of your account-based marketing drives, you have to think about two legal

The Art of Search on Your Site (and How to Do it Right)

August 9, 2019 – Then, you could add additional context for your specific service. “Search song” if you are offering streaming for example. Use it on your website and don’t forget to comment on how

Non-Personal Data: How to Handle It & the Opportunities for Businesses

August 6, 2019 – Let’s analyse this Regulation and see what needs to be done in order to stay compliant! While personal data is defined in the GDPR, non-personal data is defined in the Free

Qualitative Research : 5 Ways To Find Out What Your Customers (Truly) Want

August 1, 2019 – Once we understand the questions being asked and the replies that are effective, we can use this information to form a basis of an a/b test on your website. Or maybe

The Anatomy of a Good 404 Error Page: When the Internet Hands Them Broken Links…

Optimization July 29, 2019 – You may link to purchase pages or free trials, but do not make reaching them the goal of the 404 navigation. You can’t macro-convert at this point, and should ideally

Speed as a Ranking Factor: How Has it Changed & What is “Fast” in 2019

July 24, 2019 – Let’s crunch some numbers to give some context to speed. One part needs to focus on desktop searches. Here’s an epic WordPress speed optimization guide for steps on how to create

Mass Personalization: An Introduction & 3 Ways to Implement It

July 22, 2019 – For this, you need to make an effort! Although all this may seem complicated, the first step to any personalization is to collect key user data, data on user behavior, process