Category: eCommerce

10. Last, but not least, don’t forget to provide a good product description. 2. Make all the call-to-action buttons stand out or, in other words, highlight them in such a way that the visitors have …

In a podcast hosted by Creative Thirst‘s Bobby Hewitt, he talked about ways to cover the holes in your bucket, or in this case, your website. He cites how persuasion, design, testing and data can help plug …

“A business model is a specification describing how an organization fulfills its purpose”. As stated by Ivy Wigmore in her article; Recently in an article, we discussed the value proposition and its role in a …

When you start to compare your “product/service page” views against the “add-to-basket/form completion” data, you can easily zero in on pages that are successful, pages that are failing completely, and pages that are holding back …

Most athletes are very good at their sport for one reason – practice. In any sport, athletes spend more time honing their skills than actually competing. As online marketers, we shouldn’t be any different. We …

For more about the webinar, you can watch it entirely here. The answers to the above questions usually lead to site optimization through A/B testing. But, his company offers a unique approach to this process …

Blog/Business Strategy 05th Oct 2015 – Value proposition is the # 1 thing that determines whether people will bother reading more about your product or hit the back button. Alex Osterwalder, author of Business Model …

Make sure to consider the following three pieces of advice for a successful pricing page: Many business make the mistake of offering discount-based pricing initially, although this may not be wrong at first but this …

Breaking News: Google Optimize Beta Confirmed – Convert.com Blog Google announced Google Optimize Beta at the Google Analytics Summit on July 9th, and we got the scoop with the first blog post. More information has come …