Category: eCommerce

E-Commerce Conversion Through Segmentation and Targeting

E-Commerce Conversion Through Segmentation and Targeting

30th Sep 2015 – Tracking and organizing the massive amounts of data you have for your e-commerce along these lines, and others that Adelman covers in more detail in the webinar, will help you to

15 WordPress Plugins That Will Increase Your Websites Conversions

15 WordPress Plugins That Will Increase Your Websites Conversions

28th Sep 2015 – This plugin requires no technical knowledge on your end and it offers 70 pre-made templates. Another neat feature is that its code is optimized for quick loading times.With LeadPages, you can

Why Reinvention And Customer Mapping Are Important

Why Reinvention And Customer Mapping Are Important

25th Sep 2015 – However, you have to be very cautious not to fall in love with your initial idea or concept of reinvention. As entrepreneurs, you will sometimes become obsessed with an idea that

3 Pricing Page Must Haves

3 Pricing Page Must Haves

Designing an effective pricing page should be high up on your list of priorities. After spending a lot of time, effort and money on getting potential customers to your pricing page, you need to make

Google Optimize: Google’s New A/B Testing Product

Google Optimize: Google’s New A/B Testing Product

If we need a new data element we’ll load it from the back-end and hide the element to make sure it won’t interfere with the original variant and tests are activated by using filters to

4 Clever Ways To Personalize The Online Shopping Journey

4 Clever Ways To Personalize The Online Shopping Journey

Monetate also revealed that businesses who personalized the online shopping experience saw a 19% uplift in overall sales, with 94% of in-house marketers believing that personalization is the future of online success. Which begs the question:

Techniques to Increase your Site Speed and User Engagement

Techniques to Increase your Site Speed and User Engagement

[Tweet “#JavaScript is always top of the list of the biggest contributors of slowing down site speed.”] This is particularly important for your homepage, and other areas like sub-pages and product pages. This is where

[Infographic] The Path to Conversion

[Infographic] The Path to Conversion

Online marketing is unique because there is little to no interaction between the business and the customer. That makes it harder for marketers to connect to their target market. But through conversion, they get  a

A Guide to AB Testing with Google Analytics Content Experiments

A Guide to AB Testing with Google Analytics Content Experiments

This chart below shows the limits with Analytics. Here’s how to set it up Conducting split tests with Google Analytics isn’t a very easy thing to do. Whilst the platform itself is free, creating different