3 Types of Tools that Can Help You Bump Up Omnichannel Conversions

GDPR is not just for Europe… and you can follow a handful of basic best practices to make sure that your channels are amped for conversions, but not data misuse. TAKE-AWAY: Your prospects are on

GDPR’s impact on CRO Data Collection: A Quick Recap

The collection of user data is crucial to gauging how visitors use, understand and like the different parts of a website. However, under the General Data Protection Regulation (GDPR) that was introduced by the European

Top Omnichannel Engagement Techniques to Deliver a Unified Customer Experience

Live chat enables businesses to service customers in real-time. They can also use proactive marketing to reach out to them at various points on their journey. You can use AI-enabled chatbots to drive 24/7 support

How to Promote Your Products Globally: 5 Realistic Ways

Here are the top five realistic ways to promote your product globally: Influencer marketing campaigns are perfect, even if you’re on a tight budget. And they can help build credibility since an influential personality is

Omni-Channel Testing & Digital Assurance: The Overlap & What it Means for Products

Remember that a primary feature of Digital Assurance is ensuring smooth interactions between all sorts of devices and platforms. Compatibility testing is a major step towards ensuring such smooth interactions because it prepares the application

4 Small But Significant Marketing Mistakes Ecommerce Companies Make

Even the most intelligent and experienced marketers make mistakes from time to time. We’ve seen this with some noticeable mistakes made by well-known brands with huge budgets. Remember the controversial Pepsi commercial featuring Kendall Jenner

20 Top Heatmap Tools for In-depth Heatmap and User Behavior Analytics

Price: You can process about 10,000 pageviews and 1000 recordings each month for free with Inspectlet’s free plan. The free plan also includes Inspectlet’s newly launched A/B testing functionality but you can only test with

Personalization Re-Frame: 3 Ways You May Not be Personalizing (But Should)

The bottom line is: personalization drives business growth. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from

Social Media Personalization: 5 Steps to Get Started in Your Business

Great examples of such personalization come from the e-commerce champions Flipkart and Amazon. They display products on the basis of your previous orders, or on the basis of what users with interests similar to yours,

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