How Personalization Has Trended in Retail

How Personalization Has Trended in Retail

The best example of personalized offline advertising is Mondelez smart shelves that are able to determine the demographic data of the buyer and use them to display personalized advertisements on the displays near the cashier. The shelves determine when someone…

Breaking News: Free Google Optimize Announced

Breaking News: Free Google Optimize Announced

Pahlavan shared that this free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics is connected to Google Analytics and all it’s audience segments as well with the new session quality score. The…