[Infographic] The Anatomy of a Sales Page That Sticks and Sells

30th Aug 2016 –
This is a webpage trying to convince people to buy some stuff from you. And for it to do just that, you need one thing (yes, only one): You need to build a solid argument that gets your prospect to “realize” he has a fat, red hot burning problem and that your product is a life-changing, magical cure that will solve his problem.
Inside, you’ll discover the 11 essential, psychology-backed ingredients that virtually GUARANTEE you’ll convert more readers into buyers. I’m talking about the 11 persuasion switches that need to be turned on for a non-pushy, almost hypnotic sales page that gets your readers to scroll down, keep reading and pull out their wallets out of their pockets.

What is a sales page?

If you’re ready to launch your very first sales page or have an existing one that’s not giving you the conversion you’re looking for, then you’ll love this infographic.
Originally published August 30, 2016 – Updated December 15, 2021