Ecommerce and Creator Tools Will Merge
And the company has started to market to creators. MailChimp’s online publication, Courier, has published many creator-focused articles. The Creator Economy Tools for creators will likely fall into categories, including: Software for ecommerce and creators …
‘There is no point in being feature-rich if your UX is poor’: Stravito’s Thor Olof Philogène
Thor Olof Philogene is CEO and founder of Stravito, “a knowledge management solution that democratizes access to market research and insights”. I spoke to Thor to find out more about this tech, as well as …
62+ May Marketing Ideas (and Examples) for Any Business or Budget
May 5 A lovely first or last name. Who it’s gonna be, according to N’Sync. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities May 20 Star Wars Day …
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
I don’t believe AI in marketing or automation within digital marketing platforms is necessarily good or bad. The reality is that we are at a point in the stage of artificial intelligence or “machine learning” …
Charts: Retail Industry Outlook 2022
According to the study, upgrades to the supply chain — fulfillment, inventory, warehouse management — will receive the highest investments in 2022. Surprisingly, few executives plan to invest in warehouse robotics or materials handling, which …
The Amazon Demand Side Platform (DSP): Everything You Need to Know
The Tinuiti and R+Co teams had to go back to the drawing board and ask themselves: If you place a pixel on your site for retargeting, you can also create a lookalike audience based off …
Daily Drone Deliveries Surpass 2,000 Globally
Manna runs a drone delivery program in Galway, Ireland, with authorization to take it across the European Union. Upon reaching a customer’s home, a drone will scan the area with lidar and radar to find a …
165 Strategy-Changing Digital Marketing Statistics for 2022
Back in the day, we probably would have tried the same trick above. But while we still hate math, we now understand the reason behind always having to show our work: We needed to have …
Visitors Seek Effortless Navigation and Design
— Consider an element’s position, not just its color, contrast, and size. Knowing visitors are starting at the left, consider placing the next important element on the right as their eyes naturally gravitate to it. …