What if 80,000 Brick-and-mortar Stores Closed?

In fiscal year 2020, Walmart’s revenue and operating income grew by billion and billion, respectively. The company grew, despite having slightly fewer stores. Instead, retail companies have kept in-store and ecommerce revenues on separate financial statements. They have not integrated…

Four brand extension strategy examples

However, Panera Grocery is a particularly good example of brand extension, not only because it highlights how to capitalise on shifting consumer demand, but also how a brand can successfully pivot into a different category without deviating from what customers…