What is Amazon Fire Advertising?

— Karen Hopkins, Amazon Advertising Analyst & Consultant at Tinuiti   Keep in mind that ads must be appropriate for all audiences. All Fire TV ad content must conform to Amazon’s Creative Acceptance guidelines. Amazon requires that advertisers review their…

Amazon’s Review System Is Not Broken

Amazon closed its popular “Early Reviewer Program” in March. Click image to enlarge. Amazon’s review system is not broken. The company has tightened its review model over the past few years, making it much more difficult to manipulate. Even if…