17 Perfect Labor Day Messages & Greetings for Customers & Employees

17 Perfect Labor Day Messages & Greetings for Customers & Employees

That is what makes our organization great. So thank you for always having your sleeves rolled up. Now it’s time to put your feet up and relax! Have a great weekend everyone! And if you’re

Polarizing Tweets Pay Off for Steak-umm

Polarizing Tweets Pay Off for Steak-umm

There’s nothing wrong with doing gimmicks once in a while, but I think there’s something to be said about good, consistent brand building over time. If supporting a political movement is important for revenue, it

Amazon Lightning Deals: Everything Sellers Need to Know

What is an Amazon Lightning Deal? — Tess Reynolds, Senior Manager, Marketplaces at Tinuiti Hot tip: Best-selling products that offer a high discount tend to perform better and may get a better time slot during

A metaverse reality check: Understanding consumer attitudes

A metaverse reality check: Understanding consumer attitudes

Image credit: Black Salmon/Shutterstock Granted, you could argue that numerous publications accomplished this for Nike by linking Nikeland to the metaverse, but in my view, Nike’s decision to present the experience in this way shows

SEO for Animated GIFs

SEO for Animated GIFs

The image at left is an animated GIF. It appears on Memobottle, a Shopify-powered seller of reusable bottles. Why Animated GIFs? Animated GIFs provide unique content to a page, helpful for search engine optimization. Animated

Integral Ad Science’s Csaba Szabo on contextual advertising and CTV

Integral Ad Science’s Csaba Szabo on contextual advertising and CTV

Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and

6 Google Ads Updates That Are Happening Now (+What You Need to Do)

6 Google Ads Updates That Are Happening Now (+What You Need to Do)

Stay tuned! Soon, you’ll be able to use your existing Google tag installation when creating new Google products, accounts, conversion actions – no extra code needed. Plus, more updates to come, including for those using

Charts: Retail Banking Trends 2022

Charts: Retail Banking Trends 2022

— A July 2022 report from McKinsey & Company addressed the evolution of retail banking from traditional branches to digital alternatives. The report, titled “Best of both worlds: Balancing digital and physical channels in retail

New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

Being online all the time, Gen Z is easily accessible, but that doesn’t mean any type of advertisement easily sways them. Your business needs to put genuine effort into understanding their preferences. Before getting into

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