The situation is now different. Many businesses, including most large companies, are using AI-ML to solve problems as diverse as calibrating high-precision manufacturing or managing a massive robotic fulfillment warehouse (ask Amazon). “In went the statement ‘The spirit is willing,…
So, after a year of disruption, how are brands planning to cater to new customer needs and behaviours driven by the shift to online and the trend for home working? As industries such as travel and retail plan for a…
BREAKING NEWS: Facebook Releases Update on iOS14 Guidelines Want to learn more? Check out “The Future of the Web” to find out everything you need to know about the new restrictions, cookies, IDFA, first-party data, and all things privacy…
Most retailers promote one or two delivery options, but Sweaty Betty chooses to highlight three different delivery and collection choices on its homepage, instilling flexibility into the customer’s journey. This also highlights the growing importance of delivery, and the wider…
Chargebacks are also known as “charge disputes” and they can be filed for a variety of reasons, including unauthorized use of the credit card. The fee for each operational violation varies for each compliance requirement Amazon imposes. – Emily Leung,…
1. Obsess over the message, not the equipment. The value of a podcast’s content is paramount. Absent value, it doesn’t matter if the recording is on a ,000 microphone. Spend time honing the content. Everything else is secondary. Consider posting…
“Optimizing too many variables in your DCO template will require more impressions to reach statistical significance, which can impact spend. We recommend being more selective and purposeful to optimize less variables to have more impact as a result from your…
In its most basic form, a content calendar is no different from your normal work calendar; it’s just more specialized. It’s a dedicated map of future blog posts, marketing emails, social media campaigns, and other content. Hubspot provides a variety…
Asking for reviews shouldn’t take priority. Instead, focus on instilling happiness and providing detailed service. For example, a crafting store may provide links to video tutorials. A site selling organic foods could refer customers to its blog posts about healthy…
When you are in Audience Manager in Google Ads, you can select your Display audiences you just created. Once you click on the checkbox next to your audience, a blue bar will pop up on the screen. You can then…
