Category: eCommerce

5 Tips for After-Christmas Promotions

5 Tips for After-Christmas Promotions

You might also contemplate customer segments and the channel they use the most to interact with your store. Could you create an offer for your text messaging list or Twitter followers? That approach could also

5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays

5 Ways to Keep Your B2B Leads & Sales Flowing Over the Holidays

Instead, get creative and scrappy with a funny, light-hearted holiday-themed video that doesn’t directly promote your business. So this is a great opportunity for you. But let’s face it, no one likes cold emails offering

Frugal Living Suits ‘My Wife Quit’ Founder

Frugal Living Suits ‘My Wife Quit’ Founder

I look at my net worth regularly. I need to see it growing. That’s how my mind works. We have plenty of money in the bank and can cover our kids’ college. We don’t spend

Q&A featuring Forrester: YouTube Measurement and How It Fits Into Your Online Video Strategy

Did you know that YouTube is the world’s second most popular search engine? For digital brands, YouTube advertising has become the preeminent vehicle for driving traffic and brand awareness in today’s video-centric world. In the

Ecommerce Product Releases: November 2, 2022

Ecommerce Product Releases: November 2, 2022

Signifyd – Fearless Payments Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases Paying with Venmo Smart shopping app Karma launches Pay with Karma. Karma, the fintech app that helps shoppers scan coupons and

Getting data-driven marketing personalisation right

Getting data-driven marketing personalisation right

When it comes to motivations for unsubscribing, the research revealed several insights. Next to frequency, irrelevant content was the largest cause of unsubscribes with ~40% of respondents citing this concern. Consumers don’t care what’s on

The Black Art of Backlink Buying

The Black Art of Backlink Buying

I have thus far painted a fairly grim picture of buying backlinks because of the many email pitches I receive. But a colleague pointed out that it can make sense to buy links even when

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

23 Perfect Thanksgiving Greetings & Messages for Clients, Coworkers & More

And then you find this post: A list of real-life, human-generated Thanksgiving greetings, phrases, and words you can use to craft the perfect message—for email, social media, text, landing pages, ads, and more. You do

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

I speak a lot about how mistrusting I am about these tech giants (Google and Facebook) and how their biggest priority is spending your money through the guise of “automation.” Although I do believe that