However, with NFTs and virtual goods gaining traction within the fashion and gaming industries, we could see a new type of AR wearable emerge – one that is designed for the ‘metaverse’ and the everyday consumer who interacts in it.…
Bandholz: Today I hope to discuss another issue: how to get into mass retailers. What year did Beardbrand launch in Target? Was that 2018? Bandholz: Small retailers can go to Wholesale.beardbrand.com and place an order, pay with their credit card,…
Brands need to create items that are “not just a product that is preferred, but a product of choice,” said Vaid. “For a long time branding was all about how can I relate this product to this customer group and…
Prive raises .7 million for configurable ecommerce subscription platform. Prive, an ecommerce subscriptions platform founded by ex-Uber product managers, has announced a .7 million capital raise to launch a subscriptions platform for D2C brands. Prive allows sellers to set up…
Although Google is expanding the search terms report to include high volume search queries with impressions but no clicks, there is a give-take here. Additionally, you can always rely on Google Trends to help you get a better feel of…
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The notion of a vehicle as a ‘digital wallet’ – meaning it has a wider and more integrated role in a person’s life – could also help to improve customer loyalty to car brands. Crucially, however, in-car transactions need to…
In the following article, we spoke with our Search experts to get their take on the recent announcement and what marketers should do to prepare. We will continue to monitor this announcement and provide our readers with any relevant next…
An effective influencer pitch consists of two primary components. Everyone accepts. If all influencers accept, or nearly all, narrow the candidates by audience size and niche. If all targets are appropriate, reduce the offer, perhaps by lessening the value of…