Artificial intelligence does the same thing. It gathers data to become smarter about an individual or group in a specific scenario. Say, for example, a 25-year-old male is purchasing beer. Artificial intelligence could recommend snacks based on data from similar…
Whenever a user likes a video, the TikTok algorithm shows you other videos that use the same music or sound. This means that sounds can trend the same way that hashtags and effects do. A side benefit to shorter videos…
“Accessibility, when it is considered at all, is often considered a technical tick box exercise, often at the end of a project. … For us, the end goal wasn’t making sure that the site conformed to WCAG [Web Content Accessibility…
“Download our free whitepaper.” What could possibly be on this whitepaper that is so valuable you couldn’t have just sent them to a blog page? LinkedIn and Facebook are probably the most common options we jump to, but do not…
In fiscal year 2020, Walmart’s revenue and operating income grew by billion and billion, respectively. The company grew, despite having slightly fewer stores. Instead, retail companies have kept in-store and ecommerce revenues on separate financial statements. They have not integrated…
With that, many of the hurdles that have held people back in the past have been overcome overnight. Now that most people live online, it’s pushed traditional brick and mortar companies to do business online but has also brought privacy…
However, Panera Grocery is a particularly good example of brand extension, not only because it highlights how to capitalise on shifting consumer demand, but also how a brand can successfully pivot into a different category without deviating from what customers…
Askew: Gosh yes. He ships 4 or 5 million pounds per year. I’m at 64,000 pounds a year. In the early days I asked Aries, “Am I going sell you out?” He laughed, “No, we’re fine. If we run low,…
Bolster other owned media: Utilize your owned media channels such as email, text, social, brick-and-mortar display, web, and beyond. You can leverage Kochava SmartLinksTM technology with App Clips to get deterministic attribution on everything from quick response (QR) code scans…
Select your campaign and level of application prospective client or business name and then add them into your data observation strategy. When starting out, I generally advise people to target any combination of the following: program/project management, purchasing, operations, administrative,…
