Category: eCommerce

Amid Facebook Ad Turmoil, Retrenches

His answer combined honesty and hunger. He admitted why his previous positions had been failures. He told me what he learned from them and how he wanted to prove himself despite those failures. So we’ll

What challenges do FSI brands face in creating next-level digital experiences? [survey]

The resulting inefficient marketing workflows can affect the ability to maximize customer data. Sharing data across the right teams in real-time can help alleviate inefficiencies.  However, decentralised customer data management in silos prevents firms from

Influencer Marketing, Part 7: Your First Campaign

Ideal audience. Consider reusing the original influencer if he delivered your target audience, especially if you can get a price break. However, only work with influencers that can improve your chance of success. This is

Gousto’s CMO: We’re “a data business that loves food”

Wallis believes Gousto’s proposition, enhanced by the data collected during this period, will naturally hold its appeal to the post-pandemic consumer moving forward. The most prominent of its USPs, of course, is convenience. Image: AmbrosiniV

NEW Paid Search Advertising Benchmarks for 2021

This report is based on a sample of 18,316 North American-based LOCALiQ client campaigns in the outlined business categories that were running search advertising across all search engines between May 1, 2020, and June 25,

Google Ads Promotion Extensions Can Boost Holiday Sales

One caveat is that the promotion extension and its associated ads compete with other formats, such as shopping ads. On a mobile device, the promotion extension is set apart. Notice the prominence of the subscription

A marketer’s guide to China’s key social media and ecommerce trends

As China’s immense power and influence in business and technology grows, understanding what makes China tick and the trends that have its consumers captivated is increasingly necessary for understanding the global tech and internet landscape

What Growth Marketing Really Means (+22 Strategies to Do It Right)

Referral marketing is one of the best approaches out there, and there are different types of referral incentives: Image source This aspect of growth marketing encompasses a number of marketing strategies and channels, but here

Is Last-mile Delivery Ripe for Disruption?

For example, Cainiao Smart Logistics Network Limited, an Alibaba subsidiary, uses its close integration with Chinese customs officials to clear orders for international shipping in an hour or less. The further AliExpress, Tmall, and other