13th Dec 2018 – 
What.
Why.
If you’re a Convert Experiences customer, you can start enriching your optimization efforts with reliable insights from MS Clarity right away.
Created to rival brands like Clicktale, Crazy Egg, Visual Website Optimizer and the more niche player Hotjar, Clarity will allow users to not only run the analytics component of heat maps and session recordings but one of its future features will use AI to find the most unusual recordings for replay, enabling the users to spot key problems significantly faster.
At Convert Experiences, we’re ready to explore Clarity’s possibilities with you.
Clarity & Reliability – An Elusive Duo
There are two key questions growth marketers and optimizers ask over and over again.
Features in-the-making:
Why – that’s trickier. And “Why” is generally resolved with the help of qualitative techniques of data analysis like heat maps and session recordings.
Opting for multipage tests, multivariate experiments and personalizations – you’ll be able to “watch” sessions for all the variations you run. Being able to replay sessions per variation for an experiment gives conversion experts granular insights into how small changes impact the way prospects interact with the site and with the brand.
Microsoft Clarity at a Glance
- Compatible with all HTML pages: All it needs is a small piece of Javascript code to install Microsoft Clarity.
- Mobile-friendly: Works just as well on mobiles.
- Works with most of the top-level domains: Microsoft Clarity is all set to work with top-level domains such as .com, .edu, .au, .uk, etc.
- Tracks a host of user activities: Microsoft Clarity captures data about the users’ mouse movements, touch gestures, click events, and offers user session replays.
- Interesting sessions: This AI-powered feature will help web developers spot “abnormal” user sessions.
- Related sessions: This feature will help web developers understand the “scope” of similar user behavior.
- Heatmaps: This feature will show users insights into how users interact with a page.
Get Clarity from MS Clarity with the Convert Experiences Integration
The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers.
Don’t use Convert Experiences? We have 70+ integrations, including MS Clarity, and are always adding more.
Using the Convert Experiences – Microsoft Clarity Integration:
The solution is still in beta. But of course, given the track record of the Microsoft giant in the tech world, anticipation is mounting on what the pricing will be for the paid version.
Yes, there are so many software solutions that can provide clarity through heat maps, eye tracking and session replays. But in a bid to be everything to everyone, most of the “all-in-one” platforms fall short of being reliable.
With the Convert-Microsoft Clarity integration, you’ll be able to view session replays for all the different versions you run in your CRO experiments. So if you run an A/B test, you’ll be able to watch session replays for both: sessions that saw version A, as well as sessions that got bucketed to version B.
Although it’s still in beta, Clarity shows the promise of bringing the best-in-class behavioral research analysis to CROs.
[embedded content]
The recently launched Microsoft Clarity comes with the MS legacy. And a promise of taking reliable, clear insights to the next level, with a privacy by design session replay and heatmap solution that anonymizes the recorded screens before they’re sent over to any servers, even blocking text from being readable.
