[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan

05th Apr 2019 –
Conversion Rate Optimization (CRO) is a lot more than a buzzword.
But what is the “right” way of going about testing and experimentation.
Done right, done patiently, it actually brings results.
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1. The difference between A/B testing and CRO, and why that distinction matters in the long run
2. The evolutionary approach to optimization goal setting
3. The key steps you must take to set goals that really matter (PS: Just focusing on conversion rate is no longer enough)
4. Why Simon Sinek was right all along and “WHY” is just as important to optimization as it is to branding