E-Commerce Tracking in Google Analytics: Set-Up, Rookie Mistakes & More
A subdomain remains a vital part of every brand or commercial organization. A mistake such as…
How to Optimize CRO Strategies with Sentiment Analysis
Let’s face it, social media channels have become extensions of eCommerce platforms. Once businesses dedicate resources…
Customer Journey Map: How to Use This Concept in Your 2020 Marketing
And that’s a survey of over 2000 top marketers across many industries. The numbers are probably…
The Ultimate Guide to Ecommerce Influencer Marketing
What do we mean by heavily leveraged? Successful brands like Fashion Nova are posting up to…
Adaptive Design: How It Can Deliver Better eCommerce UX?
Amazon achieved an access speed increase of 40 percent with its adaptive website design. Mobile users…
4 Trends Optimization Experts Should Pay Attention To in 2020
Slack is able to grow its user base with a smooth onboarding process and small details…
The Top Three Cognitive Biases Booking.com Uses (and You Should Too)
Scarcity, the sixth of Dr. Robert B. Cialdini’s principles of persuasion, makes you suddenly find something…
The Future is Now: Actionable Insights Directly from your Consumer’s Brain
Where are you? Digging deeper into Frustration, 4.1 shows that Telecom has the lowest frustration score…