A subdomain remains a vital part of every brand or commercial organization. A mistake such as having missing analytics code on your subdomain may deny you access to seeing how customers interact with the contents that you put out on…
Let’s face it, social media channels have become extensions of eCommerce platforms. Once businesses dedicate resources for a new social profile, consistency and content quality help to keep up with a cost-effective, interactive yet sensitive channel. Facebook, YouTube, Instagram, LinkedIn,…
And that’s a survey of over 2000 top marketers across many industries. The numbers are probably worse for the less successful ones. Desonance’s customer journey map highlighted that the company’s website was too hard to understand for a person who…
What do we mean by heavily leveraged? Successful brands like Fashion Nova are posting up to 30 times a day, 7 days a week. That’s about 10,000 pieces of content needed in a year. It would be insanely expensive and…
Amazon achieved an access speed increase of 40 percent with its adaptive website design. Mobile users are also able to open ‘Amazon.com full site’ now instead of the responsive design that was previously available. As you can see above, Staples’…
Slack is able to grow its user base with a smooth onboarding process and small details such as an engaging loading screen and cool emoji and GIF options for users. A mix of fun and function is what it takes…
Scarcity, the sixth of Dr. Robert B. Cialdini’s principles of persuasion, makes you suddenly find something to be more valuable and desirable, simply because it’s scarce (or you perceive it to be so). Before we wrap this up though…there is…
Where are you? Digging deeper into Frustration, 4.1 shows that Telecom has the lowest frustration score for checkout pages, which shows maybe they are leading the way to creating a frictionless checkout. The data is compared for different branches, devices…