How Much Does an A/B Testing Tool Cost? Here’s a Pricing Guide for 51 Tools on the Market

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TrustRadius Rating: 7.8 stars out of 10
How do you decide which A/B testing tool to add to your tech stack?
Let’s dive into the cost of A/B testing tools for websites:
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Act-On marketing automation software helps you attract better prospects, nurture leads at scale, close opportunities faster, and prove ROI with analytics.

Links to each tool’s website
A brief description of the main features
Pricing plans (public information from their websites and some averages based on inside information for tools who have taken down their pricing page)
The testing tool’s positions in G2 and TrustRadius
Where it falls in the Open Source or Commercial categories
Price per 100,000 visitors (if we found it!)

Split hero is an A/B testing tool dedicated to experimentation on WordPress websites.
Category: Open Source
ChangeAgain is A/B testing and multivariate testing tool for site optimization teams that use Google Analytics.

A/Bingo

Category: Commercial
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Pricing: Available only on request
TrustRadius Rating: 7.7 stars out of 10
TrustRadius Rating: 7.7 stars out of 10
G2 Rating: 4.8 stars out of 5
Category: Commercial