How Much Does an A/B Testing Tool Cost? Here’s a Pricing Guide for 51 Tools on the Market

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TrustRadius Rating: 7.8 stars out of 10
How do you decide which A/B testing tool to add to your tech stack?
Let’s dive into the cost of A/B testing tools for websites:
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Act-On marketing automation software helps you attract better prospects, nurture leads at scale, close opportunities faster, and prove ROI with analytics.

  • Links to each tool’s website
  • A brief description of the main features
  • Pricing plans (public information from their websites and some averages based on inside information for tools who have taken down their pricing page)
  • The testing tool’s positions in G2 and TrustRadius
  • Where it falls in the Open Source or Commercial categories
  • Price per 100,000 visitors (if we found it!)

Split hero is an A/B testing tool dedicated to experimentation on WordPress websites.
Category: Open Source
ChangeAgain is A/B testing and multivariate testing tool for site optimization teams that use Google Analytics.

A/Bingo

Category: Commercial
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Pricing: Available only on request
TrustRadius Rating: 7.7 stars out of 10
TrustRadius Rating: 7.7 stars out of 10
G2 Rating: 4.8 stars out of 5
Category: Commercial

While pricing is an important factor…

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Category: Commercial