Month May 2020

 Consumers have significantly changed their behavior since the start of COVID-19. What has this meant for email? In short, email is on fire right now, and e-commerce is having an out of season Black Friday / Cyber Monday (BFCM for…

It is best to wait until the algorithm has finished rolling out before making any radical changes to your site. A website in the event entertainment industry’s rankings has decreased in positions 1-20 since May 4. Source: SEMRush In the…

This is a post for the entrepreneurs that know that little things matter. They add up and form the culture of your company, shaping its members even when they aren’t working. Read more about these projects and more at this…

If you’re in exercise equipment, toiletries, dog food, or bread makers, maybe you’re overwhelmed trying to meet all the new demand. Lots of marketers are throwing around phrases like “uncertain times” and the “new normal”. It’s had a wildly transformative…

For example, we saw a surge in bronzer and brow. So we quickly deployed assets and messaging to accelerate e.l.f. bronzers and brow products. As soon as COVID hit, we knew our employees would have new life circumstances — avoiding…

The 3 main benefits of advertising on Walmart that come to mind include: The good news is Walmart’s investments into its ecommerce grocery offering appear to be paying off: the retail giant’s grocery shopper growth accelerated to 33% in 2018,…

Mostly, though, displaying these badges can significantly improve your trustworthiness, and it can lead to an increase in sales. 17% of all online shoppers expressed their concerns when shopping online when it comes to security. This is why it’s crucial…

Amazon Fresh home page Amazon Fresh offers over 500,000 items in the following categories: Amazon Fresh Vs. Amazon Pantry Online retail has already been on an upward swing, with 69% of Americans shopping online [and predictions estimated to rise to…

Here’s everything we know about Google’s new Curbside pickup feature for Local Inventory Ads and how you can get started. “Given the current landscape with COVID, consumers are looking for faster and safer purchase options. With Amazon and the broader…

“As you’re monitoring performance, keep in mind that each domain operates differently using their own proprietary algorithms to determine inbox placement,” says Collins. While this might make sense for your brand and your audience in the face of this pandemic,…

These ads have historically been keyword-based and placed across the top of the search results, making them valuable for reaching shoppers early on in the buyer’s journey. “If you are more performance-based, you’ll bid down on high ACoS keywords and…

A rise in your churn rate can lead to significant declines in sales volume. On the other hand, boosting your sales retention rate can substantially increase sales volume on an annualized basis. The following steps can be used to create…