In contrast, Huboo suggests that the majority of shoppers are happy to wait two or three days – that is, as long as they don’t have to pay the cost of delivery. Shopify research from June 2020 backs up the importance of free delivery, with 62% of consumers saying that this is a differentiating factor when choosing local delivery (over standard shipping). Just 32% of consumers say they would value faster delivery times.
Casper uses a pop-up box on the homepage to inform customers of its free delivery policy, ‘no matter how big or small’, and continues its reassuring tone with the confirmation that it is also contact-free.
Asos was one of the first to offer a delivery subscription, and the online retailer still ensures that Premier Delivery is prominently promoted on the homepage and throughout its website. The words ‘free’, ‘unlimited’ and ‘next day’ in the same sentence is compelling to any regular Asos shopper.
There’s a lot to take in on Wayfair’s homepage, but the retailer tries to ensure that free delivery stands out with two mentions of it.
Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers.