11 TikTok Video Ideas for Merchants

Share product info. Have an ongoing sale? A new promotion? Something was out of stock but just came back in? Let your audience know. This is easy content. However, post non-promotional videos, too, so your audience doesn’t get saturated with product pitches.
Package an order. Film how you package an order and what goes inside. Tag in the video the TikTok user who will receive it. This helps build community.

11 TikTok Ideas for Merchants

Answer FAQs. Let your audience choose your content. Create a video asking followers to send questions. Then create videos with the answers.

Show off orders. Showing a business’s orders piling up has become a TikTok trend. The audience doesn’t care if you’re in a huge warehouse or at home. There’s something satisfying about seeing orders come in and packages going out.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.
TikTok user @itsnatalierogers creatively shows a line of orders, below, for her small business.